Food & Drink
If you’re passionate about food, you’re in good company here. Rachel is an expert at bringing food and beverage brands to life on social media and beyond. From creating viral content for the world’s largest digital food brand to photographing magazine covers with food made by renowned chefs, Rachel’s extensive experience working with food and beverage brands has set her up to help more companies stand out in the digital space, while fueling the appetites of their audiences. In 2019, Rachel was named one of the top 12 food photographers in Seattle, and she’s excited to continue creating content for more food brands around the nation.
Instagram Stories Samples
CLIENT
Allrecipes
Social Media Lead: Instagram, Twitter, Facebook
Managed social media for the world’s largest digital food brand. Lead content strategy and execution for the Allrecipes Facebook (community of 3M+), Instagram (700k+), and Twitter (65k+) accounts, with focus on audience growth and engagement. Curated and published strategic daily content, tracked and reported performance metrics, and supported SEO team and company KPIs.
Grew the Instagram account organically from 375k to 700kfollowers in 10 months
Produced viral content for the Allrecipes Facebook page, including a gif with 20M+ views
Managing social marketing campaigns in collaboration with Allrecipes and major food brands such as Whole Foods, Cuisinart, Tito’s Vodka, McCormick, Sargento, Baileys, Walmart and many more
“Rachel gets to know her audience deeply and backs up her recommendations with actual data, not surface-level generalizations. Her photojournalism background gives her a real edge as a brand storyteller, and she has the track record to prove it.”
CLIENT
Dry Soda
Social Media Management and Content Strategy
Led social and creative strategy at growing Seattle beverage company by reimagining and restructuring the content in ways that engaged audiences in impactful ways, driving both brand awareness and sales. Created custom content, including blog posts, photos for web and social, and created relatable gifs and memes that topped the charts for total engagement in the history of DRY’s social media channels. Created chart-topping paid and organic content around the DRY January campaign, including influencer partnerships, custom-written blog posts, and popular gifs and memes
“Rachel’s immense industry knowledge, her impeccable eye, and her uncanny ability to tell your own story better than you can is why I recommend her to anyone who needs help with their social media or marketing. Her input is insightful and well-researched, and delivers tangible results, quickly.”
Food & Drink Photography
Rachel has been behind the camera for over a decade, providing food and beverage brands and publications with mouthwatering photography. Rachel’s storytelling-based background lends itself to unique imagery that evokes not just a moment in time, but something deeper – a feeling, a memory, and a sense of optimism and excitement for the exploration of amazing flavors. Because food is something that should be celebrated.
CLIENT
Simple Mills
Brand Photography, and Food Photography
Created custom photography on-site in Portland, Oregon with Simple Mills for the “Clean Up Your Pantry Day” campaign. Photographed a multi-brand image for Simple Mills’ social media giveaway, including Thrive Market, Banza, and Primal Kitchen food brands. Created, styled and photographed a vibrant charcuterie board featuring Simple Mills’ new product line for the brand’s marketing efforts, including website and social media usage.
CLIENT
Fidalgo Coffee
Brand Photography, and Food Photography
Created custom brand photography for Washington State-based coffee roaster, Fidalgo Coffee. Conceptualized the scene and tone, styled the scene and food/beverage moments, photographed the products, and edited to match the overall mood of the shoot. Provided the photographs to the client for use on social media, newsletters and website marketing materials.
“With a background as an award-winning photo editor and photojournalist, Rachel Coward brings her love for storytelling to her work as one of the top Seattle food photographers. Her crisp and detailed images have appeared in National Geographic Traveler, Vox Magazine, Fox Sports Midwest, and countless other media and publications. Recently named Kodak Professional Photography Scholar, Coward incorporates her passion for picture editing into her photojournalistic style.”
