Startups
Working with startups is exciting, and Rachel has the vision and drive that brings startups to new heights on social media. Founders and leaders of startups are managing so many parts of the business, Rachel comes alongside as a strategic marketing partner with a problem-solving attitude. Social media is a crucial part of digital marketing today. Working with Rachel means that you’ll bring on a seasoned social media professional who will help transform social media into a place where the audience feels compelled to follow, engage and take action.
CLIENT | SOCIAL MEDIA MANAGEMENT
EVgo
Social Media Management
547% increase in video views & 192% increase in engagement cross-channel in 2021
Managed B2B communications on LinkedIn and Twitter and B2C communications on Instagram and Facebook for the growing brand, including posting daily content, strategic oversight, data and metrics monitoring and interpreting, brand storytelling, and community management. EVgo is the nation’s largest public electric vehicle fast charging network with 800+ fast charging locations nationwide. As EV sales rise across the world, EVgo has become a household name for EV drivers.
“To put it quite simply, Rachel will make you look good. Her unparalleled expertise includes the social media trifecta: the ability to create compelling content, the ability to customize and amortize that content across multiple marketing platforms, and the ability to assess analytics and turn data into actionable recommendations with immediate and exponential impact. Your social media presence will grow by leaps and bounds under Rachel’s guidance. And, as a bonus, she’s a pleasure to work with!”
CLIENT | SOCIAL CONTENT CREATION, COPYWRITING, & STRATEGY
Daily Paws
Launched Meredith Corporation’s newest brand, Daily Paws, connecting pets, and their people. Created hundreds of assets for the launch of Daily Paws' Instagram launch, including custom-designed interactive Instagram stories, engaging carousel posts, Influencer outreach and management, copywriting, and photo research.
“I’ve worked alongside Rachel in a few capacities including at Allrecipes and mostly recently when I hired her to help us launch a new pets-focused brand on Instagram. She created social content based upon a set of objectives and pillars for Daily Paws. I appreciate her ability to bring her natural enthusiasm for animals into the voice and creative concepts. She’s a joy to work with and has a strong grasp of the platforms & how audiences engage with content.””
CLIENT | SOCIAL MEDIA STRATEGY
The Writers’ Co-op
Spearheaded the social strategy plan for The Writers’ Co-op, a business podcast and membership program for freelance creatives. Provided a social media audit and education on best practices for social media over a series of meetings with their production team. Shared strategies and tactics for building community, increasing engagement and driving sales. Instructed on streamlining social media processes and logistics around daily social media management for their team to run with for the future.
CLIENT | SOCIAL MEDIA STRATEGY
The Happiness Function
Worked with the founder of The Happiness Function, a travel brand focused on experiencing nature through U.S. road trips, to launch the brand’s presence on Instagram. Worked with the founder to build the Instagram account from the ground up, including identifying the ideal audience for the brand, how and where to find the ideal audience, and how to best use social media for the brand. Educated the founder on how to effectively drive traffic to the brand’s blog, and how to authentically engage with the audience for long-term success.
