🔥 1:1 Social Media Coaching
SMALL BUSINESSES | ENTREPRENEURS | FREELANCERS
I launched my 1:1 Social Media Coaching program to help solo business owners and startups learn how to manage thriving social media pages for their business. This service is perfect for the business owner who is getting started on social media, or the business owner who wants to start taking social media more seriously. If you want to learn more about how to best use social media for their growing business, build brand awareness, and foster an engaged community, this service is for you.
Social Media Management
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Brand Marketing
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Social Media Strategy
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Content Creation
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Brand Empowerment
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Social Media Management 〰️ Brand Marketing 〰️ Social Media Strategy 〰️ Content Creation 〰️ Brand Empowerment 〰️
My Approach to 1:1 Coaching
Social media is more important than ever for businesses today. Brands have to meet people where they are – and that’s on social. If you’re a small business owner who is struggling to keep up with all the bells and whistles of social media, and if you’ve found yourself trying to navigate it all with more questions than answers, you’ve come to the right place.
✍️ Understanding Your Brand
To start, we’ll do a live audit of your current content and define where you’re struggling most. We’ll review your visual identity, bio, call to action, and overall content as it is today and talk about what’s working well and places for improvement. I’ll provide recommendations and for how you can take action to improve your accounts starting right away, as well as content opportunities that will engage your audience.
💡 Defining Your Why
I pride myself on providing more than just tactics – and never promising a silver bullet. To have long-term success on social media, it’s important that we take a moment to consider the “why” behind the brand’s accounts. Why should people follow? What are we asking them to do? How are you providing value? Together, we’ll explore thoughtful and holistic thinking to set you up for an intentional social media marketing strategy.
💻 Streamlined Processes
We’ll spend time covering social media management logistics and streamlining your workflow so you're not left wondering, every day, what, when and how to post. We'll talk through automating processes and simplifying social media planning and posting for maximum efficiency, so you can focus on the rest of your business.
🤝 Support from Day One
You don’t have to go it alone. Each time we meet, we’ll review your progress since our last call, talking through improvements you’ve made and next steps. As your social media accountability partner, we’ll schedule regular check-ins, at a realistic cadence that works for your schedule, and define clear goals that keep you on track for success.
🔎 FAQs
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Great! I can’t wait to learn more about your business. Fill out the form at the bottom of this page and I’ll reach out via the email you provide.
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I’m passionate about seeing small brands, startups and entrepreneurs succeed on social media and see results. If you’re a solo business owner (or if you have a team of two or three) who wants to feel more confident about using social media for your business, this service is for you. I’ll come alongside to help you create and streamline your social media processes and overall strategy. Working together, you’ll find much more clarity and confidence to tackle social media like a pro.
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My 1:1 coaching services are built to teach you how to sustainably and effectively use social media for your business, so you’ll learn tactics and tools to help you (or your small team) manage your social media accounts. Think of coaching as investing in your digital marketing growth as a small business owner. If you’re interested in having me manage your social media accounts, check out my social management and strategy services here.
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Our calls are customized to support your unique business, and are a chance for you to get your biggest (and smallest) questions answered. I have structures in place to help guide you along the way and keep us on track each time we meet. However, each call is your time and I’m happy to remain flexible, based on the needs of your business and goals. With 1:1 coaching, you’re free to ask me anything during our calls. Many clients like to start off with my direction and guidance for the first few sessions, and then add a session or two along the way to get live feedback on a project or to talk through various ideas for their socials.
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Each call is 60 minutes of 1:1 time with me.
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All sessions are virtual, so you can be anywhere in the world. Most coaching clients prefer to meet over video, but I offer phone sessions as well. I’ll call you, or provide a link to the video meeting room.
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Consistency is key to your success. All 1:1 coaching clients are required to book a minimum of 4 sessions to ensure we have time to establish and make progress towards your goals together.
I recommend starting with bi-weekly sessions (twice a month) as we establish your goals and make immediate improvements. Later on, it might make sense to meet every three weeks, or once monthly, to check in on progress and goals. Ultimately, we will meet as often as it makes sense to make realistic progress towards your goals. Together, we’ll establish a schedule that makes the most sense for you. -
My coaching services are focused on your professional marketing goals and social media success for your business. While I’m happy to discuss healthy boundaries (important for social media!) and work-life balance, I am not a mental health therapist. If you are dealing with mental health struggles, like generalized anxiety, even if it relates to work or your use of social media, I highly recommend finding a licensed therapist to help. Psychology Today has a useful directory here.
“I started my brand in 2020 and was new to using Instagram. Rachel taught me how to use the platform and create an engaged community during our 1:1 coaching sessions. We are a small brand focusing on outdoor recreation, and within six months, I was landing brand deals thanks to Rachel’s help. I highly recommend her.”
“Rachel’s expertise in audience engagement was incredibly helpful for our small business, and we would highly recommend working with her on any kind of social media strategy project. We hired her to help us figure out how to use Instagram to increase engagement for our podcast, plus we wanted to sell more resources. She came to the table with both educational materials (which we desperately needed, because we truly didn’t know what we didn’t know) and strategic ideas that were spot-on for where we wanted to go with our brand.”
